Salesforce Marketing Cloud on Core:
Transform Your Marketing With ETG Digital
The marketing world is changing—and fast. Salesforce’s launch of Marketing Cloud Growth and Advanced Editions, now natively built on the Core Salesforce platform (Einstein 1), marks a massive shift in how marketers connect with customers.
No more data silos. No more complex connectors. Just one powerful platform to drive smarter, faster, and more personalized engagement—powered by Data Cloud and AI-first automation.
At ETG Digital, we help brands harness this new Core-powered architecture to create measurable, scalable marketing outcomes.
What Is Marketing Cloud on Core?
Marketing Cloud on Core (Growth & Advanced Editions) is Salesforce’s answer to fragmented martech stacks. These editions are:
💡 Built directly on Salesforce CRM and Data Cloud
⚙️ Powered by Flow for native automation
🧠 Enhanced with Einstein Co-Create, AI segmentation & send-time optimization
🧱 No longer dependent on legacy ExactTarget architecture
This isn’t just a platform upgrade—it’s a complete rethinking of how marketing works inside Salesforce.
Smarter Campaigns with AI and Flow Automation
Einstein Co-Create and Flow make marketing execution faster, smarter, and more effective. Discover how your team can automate journeys and deliver AI-personalized content with ease.
Why It Matters: Real Benefits for Modern Marketing Teams
| Challenge | Solved by Marketing Cloud on Core |
|---|---|
|
Siloed CRM + Marketing data |
Unified with Data Cloud |
|
Manual campaign setup |
Automated with Flow |
|
Limited personalization |
Boosted by AI & segmentation prompts |
|
Slow time-to-value |
Prebuilt templates & CMS-based assets |
|
Fragmented Journeys |
1-to-1 personalization at scale across email, SMS, and ads |
Why ETG Digital? Your Strategic Advantage
ETG Digital is not just another Salesforce partner. We’ve helped Fortune 500s and fast-scaling startups launch and scale on Salesforce for over 20 years.
When you work with us, you get:
- Growth & Advanced Edition configuration done right
- Fast-track Data Cloud integration
- Custom campaign automation via Flow
- Generative AI setup with Einstein
- Seamless migration from Engagement, Pardot, or third-party tools
Real-World Impact from ETG Implementations
📈 +42% faster campaign launch
🧠 3x increase in AI-powered segmentation
⏳ 60% less time managing disconnected systems
📩 Higher email engagement and ROI within 60 days
Built Natively on Salesforce Core. Powered by Real-Time Data.
No more disconnected tools. Growth & Advanced Editions deliver seamless marketing on the same platform as your CRM—unified profiles, real-time journeys, and intelligent automation.
Use Cases We Deliver
- Lead Nurture Journeys (B2B & B2C)
- Onboarding & Welcome Flows
- Re-engagement Campaigns
- Abandonment Recovery
- Cross-Sell & Upsell Personalization
- Real-Time Behavior-Based Triggers
Which Edition Is Right for You?
| Growth Edition | Advanced Edition | |
|---|---|---|
|
Ideal for |
SMB, B2B, lean teams |
Mid-market, enterprise |
|
Key Features |
AI segmentation, Flow automation, CMS email builder |
Path experiment, two-way SMS, advanced analytics |
|
Integration |
Salesforce-native |
Salesforce-native + multi-cloud personalization |
|
AI |
Co-Create, send-time optimization |
+ AI scoring, conversation flows |
Final Thoughts
Marketing Cloud Growth & Advanced Editions are more than new products—they’re a new foundation for connected, AI-powered marketing. But the real advantage comes when you launch with a partner who knows the Core inside and out.
That’s what we do at ETG Digital. Let’s build smarter, faster, and better—together.