Still Stuck in Manual Mode?
Discover the AI-Powered Future of Marketing
It’s time to level up. Salesforce Marketing Cloud Next—powered by Agentforce and Data Cloud—is helping marketers slash campaign time, increase ROI, and delight customers with smarter, more relevant interactions.
What Is Salesforce Marketing Cloud Next?
- Marketing Cloud Next is Salesforce’s AI-first marketing platform—built for speed, personalization, and automation at scale.
- It introduces Agentforce, a family of autonomous AI agents that create, optimize, and execute your campaigns across every channel.
- It’s not just automation. It’s intelligence in action.
From Manual to Autonomous: The 10 Reasons
The true magic happens when Data Cloud, Tableau, and Agentforce operate as a single system. With ETG Digital’s unified implementation, you enable:
- Conversational insights: Ask your data anything—get visual, contextual responses
- Semantic accuracy: Tableau Semantics ensures agents understand business-specific language
- Governed truth:: Agents reference live, secure Tableau dashboards—no shadow data
- Real-time actions: Insights turn into next steps, not just reports
1. Agentforce for Campaign Creation
Create full campaigns from a single prompt. From audience targeting to creative copy, Agentforce builds cross-channel campaigns in hours—not weeks.
🔁 Cut campaign creation time by 70%
📣 Just give it your goal—the agent does the rest
From Brief to Launch—In Hours, Not Weeks
Agentforce auto-generates complete cross-channel campaigns from a single prompt—cutting production time by up to 70%
2. Real-Time Personalization
Go beyond generic messages.
🧠 Content evolves dynamically based on behavior, location, and real-time signals
📲 Email, SMS, WhatsApp, and push—all personalized at scale
3. Unified Data Cloud Integration
Break free from batch uploads and sync delays.
💡 Always-on profiles update with every click or action
💻 Zero ETL, native to Salesforce ecosystem
Always-On Customer Profiles. Zero ETL
With Data Cloud built in, profiles update with every click, enabling real-time targeting and hyper-personalized messaging—across every channel
4. Smarter Segmentation & Targeting
AI doesn’t just segment—it anticipates.
🔍 Auto-discovers high-intent segments
📊 Segments adapt in real time as behavior changes
5. Autonomous Lead Qualification
No more missed leads or wasted time.
🤖 AI agents qualify leads, ask questions, and book meetings
🎯 Sales teams get only the most engaged prospects
Let AI Qualify and Route Leads Instantly
Agentforce filters and qualifies leads, engages them in real time, and sends only high-intent prospects to your sales team—no manual effort needed
6. AI-Driven Paid Media Optimization
Stop wasting ad dollars.
📈 AI reallocates budgets based on live performance
🛑 Pauses underperforming campaigns automatically
7. Conversational Marketing
Turn emails and texts into two-way conversations.
💬 Customers can reply, ask questions, schedule demos—right from your message
🚫 Say goodbye to “do-not-reply” campaigns
8. Seamless Salesforce CRM Integration
Everything connects. Everything updates.
🔗 Native to Salesforce Core, Sales Cloud, and Service Cloud
🧠 Real-time data sharing—no silos
9. Enterprise-Level Security & Compliance
Built for scale, privacy, and control.
🔐 Role-based access
🧾 GDPR-ready consent management and encryption
10. Future-Ready Roadmap
Coming soon:
🌐 Web Curation Agents that tailor site content in real time
🎨 Generative UX agents that design, write, and optimize UI dynamically
Why ETG Digital + MC Next = Smarter Marketing
We don’t just set up software—we make it work for you.
🔧 Tailored implementation aligned to your KPIs
🔗 Seamless Salesforce CRM integration
⚙️ Agentforce + Data Cloud configuration
📚 Team training & enablement
📈 Scalable support for AI-powered growth
Industry Use Cases
Retail & D2C
AI-powered product recommendations, personalized promos, and seamless online + in-store journeys
Manufacturing
Dealer & partner engagement, post-event follow-ups, lead nurturing at scale
HighTech
Customer onboarding, upsell automation, and churn prevention using AI segmentation
Ready to move beyond outdated tools and manual campaigns?
Let ETG Digital show you what’s possible with Salesforce Marketing Cloud Next + Agentforce.