Predictive analytics allows users to make predictions about unknown future events and extends advanced analytics. Evaluating present data and making predictions adopts varied approaches from machine learning, data mining, artificial intelligence, statistics, and modeling. Various fields like marketing, retail, financial services, healthcare, insurance, travel, pharmaceuticals use Predictive analytics to retain their position in the competition.
Your sales team has a robust process and uses different innovative technical tools to maximize sales but cannot reach the desired goal. It is sometimes quite difficult for the device to find actionable insights by analyzing a large volume of data.
Here we mentioned a few basic problems faced by an organization in their Sales cycle:
- Waste of time in manual documentation of details.
- Lack of appropriate automation tools
- Discrepancies in forecasting and recommendation of deals due to improper data analysis
- Inconsistent sales report due to excess manual work
- Inability to make faster decisions leads to a drop in Sale.
In such a scenario, salesforce predictive analytics helps prescribe a timely action plan and predict market changes early by analyzing massive sales data. To manage the sales pipeline, get intelligent sales insight, and improve the sales process, Salesforce predictive analytics helps organizations. And Salesforce has introduced Sales Cloud Einstein, which helps sales teams sell smarter and gives the sales leader full visibility of team performance. It has artificial intelligence (AI) built into the core of the Salesforce platform.
Here, by making intelligent predictions & recommendations about the sales deals, Sales Cloud Einstein helps organizations sell smarter. Sales Cloud Einstein helps boost the sales team’s productivity by enabling them to make informed decisions with accurate revenue expectations. Sales leaders will clearly understand what to expect from the pipeline at every level with Einstein Forecasting.
Sales reps get more time to focus on selling when the manual entry of data is eliminated from the system. They can connect with Sales Cloud Einstein to gather insights by capturing and learning about the data. NPL (Natural Language Processing) can dig through the text of emails exchanged with customers to estimate the likelihood of a potential sale. The team has to detect the best possible deals or be at significant risk of losing it to improve the sales process.
About Salesforce Einstein AI
- Einstein Lead Scoring: Prioritize leads, decide which leads need to be called first, and approach first using lead scoring.
- Einstein Account Insights: Get detailed insight into the state of the accounts.
- Einstein Automated Contacts: Improve CRM data by recording new contact and contact roles.
- Einstein Opportunity Insights: Focus your valuable time on the deals that need the most attention using Opportunity insights.
- Einstein Activity Capture: Automate mapping calendar data and email to the right records.
- Discovery and analytics studio: Develops AI-powered apps with pre-built templates or from scratch. Get access to pre-built templates Explorer and NLQ app designer and app framework.
- Data Management: Connect all sorts of data from various sources which helps in visual data preparation and hold self-contained ETL functionality
- No code AI: Get model transparency, prescriptive and predictive analytics, natural language and narrative explanation, generations, real-time recommendations, and one-click automated discovery and storytelling using this transparent no-code AI.
- Intelligent experiences: An action framework embedded in the business apps and is integrated with various workflow automation tools. Collaborate, connect and act on the insights.
Highlights of the key features of Salesforce Einstein Analytics
Einstein Lead Scoring: Prioritize leads and decide which leads need to be called first and approach first using lead scoring.
- Einstein Account Insights: Get detailed insight into the state of the accounts.
- Einstein Automated Contacts: Improve CRM data by recording new contact and contact roles.
- Einstein Opportunity Insights: Focus your valuable time on the deals which need most of the attention using Opportunity insights.
- Einstein Activity Capture: Automate mapping calendar data and email to the right records.
- Discovery and analytics studio: Develops AI-powered apps with pre-built templates or from scratch. Get access to pre-built templates Explorer and NLQ app designer and app framework.
- Data Management: Connect all sorts of data from various sources which helps in visual data preparation and hold self-contained ETL functionality
- No code AI: Get model transparency, prescriptive and predictive analytics, natural language and narrative explanation, generations, real-time recommendations, and one-click automated discovery and storytelling using this transparent no-code AI.
- Intelligent experiences: An action framework embedded in the business apps and is integrated with various workflow automation tools. Collaborate, connect and act on the insights.
How Retailers are benefited from Salesforce Einstein Analytics:
Let’s see How with useful predictions, recommendations, and insights for each phase of sales, Sales Cloud Einstein AI can help the retail industry:
- Identify high priority leads and target them for sales.
- Automate the process of adding/creating records in Salesforce. By automating activity capture and connecting sales rep email and calendar, retailers can enjoy increased sales productivity.
- Based on recent activity, you can find which deals are more or less likely to close by looking at existing data and close deals faster.
- Stay well informed about crucial business developments that affect the prospect and connect with your customers with up-to-date information.
- The sales managers have richer insights powered by AI, making them well-equipped for business decisions.
- Email assistant for Sales Cloud Einstein AI helps the sales team prioritize their inbox and quickly handle client needs by finding the most important emails and recommending the best action.
How Salesforce Einstein Analytics help Business
Analysts
Analysts get the most related and reliable insights just by linking accurate data. They can analyze numerous combinations and make the right decisions, AI-driven predictions, and the following step recommendation.
Sales
A sales rep can get a comprehensive view of the pipeline that leads to smart selling. As they handle the whole workflow from the new leads and the opportunities to the close, Salesforce Einstein Analytics can give a perfect sales prediction and forecast to develop winning approaches. Moreover, it enhances productivity with inbuilt or customized performance tracking dashboards of the sales operatives.
Admin
Salesforce Einstein analytics enhances your imperative CRM implementation ROI and extends the functionality with custom apps. It optimizes planes, links all your data sources with the complete data management tools, and makes the admin work easy.
Finance
With the help of better financial data, make perfect financial decisions. Salesforce Einstein analytics links all your data across ERP, CRM, HCN, data warehouse, and more. It integrates sales forecasting along with the revenue cash flow and ghost planning. Furthermore, by examining the current performance by comparing with the past targets and the trends, Einstein analytics enhances data quality.
Marketing
Converts complex marketing data into simple marketing wins. The marketing team gets a clear, simple dashboard for your audience campaigns and more as Salesforce Einstein Analytics sweeps all outdated spreadsheets instantly. Moreover, it tracks marketing spend easily camping the outcomes how do I add audience engagement. Einstein analytics optimizes and customizes the outreach over the preferred channel of your customer device and content.
Based on the financial goals, ETG Salesforce Einstein AI experts will provide the best-recommended actions plan, which will lead to higher customer satisfaction levels and retention. Our goal is to make our customers more intelligent, productive, and predictive by democratizing artificial intelligence. To create a predictive model, Einstein analyzes your team’s past opportunities. To increase your sales productivity with the implementation of Sales Cloud Einstein, get in touch with us.
About ETG Digital
ETG is a Crest Level Salesforce Partner headquartered in Plano, Texas. We are ISO 9001:2015 certified company with a global delivery center in Hyderabad, India. We have dedicated teams of professionals spanning continents located in US, Canada, UAE, UK, Australia and India. Our ability to maintain talent hubs in multiple locations and working on projects for clients from various domains gives us a very unique advantage. An advantage to leverage proven technologies like Salesforce Commerce, Sales, Service, Partner and Marketing Clouds and using them to deliver tailor made solutions for clients to suit their business requirements.
If you are looking to take your business into the next league, you are at the right place. Connect with us at info@etg.digital or call us at +1 469 666 1119
