Salesforce Commerce Cloud provides a spectrum of capabilities to help brands connect with customers at every stage of their journey. It already comes equipped with a variety of advanced features. However, in addition to its inherent capabilities, the platform also provides numerous integrations that can further augment its functionality. These integrations cover several areas, such as payment processing, marketing, analytics, logistics, accounting, tax, etc. And organized into these six categories, here are 25 integrations to help you streamline and optimize your processes and drive revenue.
Payment Processing Integrations
Listed below are the top 9 payment integrations for SFCC, which are designed to provide your e-commerce business with a fast, seamless, secure, and efficient payment process, that your shoppers are sure to love.
1. Stripe
Stripe is one of the most popular payment integrations with Salesforce Commerce Cloud. It provides a secure and easy-to-use payment processing system that is trusted by millions of businesses around the world. Stripe supports a wide range of payment methods, including credit and debit cards, Apple Pay, Google Pay, and more. Plus, with Stripe, you can accept payments in multiple currencies, making it easy for you to expand your business globally.
2. PayPal
PayPal is another very popular payment integration that provides a fast and secure payment processing system. It allows your customers to pay using their PayPal account or their credit or debit card. It allows PayPal Express Checkout from the cart and payment page, PayPal Credit and Easy Payments, IPN, PayPal One Touch and In-Context Checkout. With PayPal, you can easily manage your transactions, refunds, and disputes as well. Also, the fact that it provides fraud protection and chargeback management makes it a secure payment option for your business.
3. Adyen
The Adyen SFCC integration provides a single platform for accepting payments from multiple channels. It supports more than 250 payment methods and 150 currencies, making it easy for you to accept payments from customers around the world. With Adyen, you can also manage your transactions, refunds, and chargebacks in one place.
4. Affirm
Affirm enables ecommerce businesses to provide payment plans to their customers, allowing them to make immediate purchases and pay overtime. Affirm’s financing option is transparent, straightforward, and without late fees or compounding or deferred interest charges. By integrating Affirm with Salesforce Commerce Cloud, merchants can accept Affirm payments, potentially increasing their conversion rates and average order values.
5. Authorize.net
Authorize.net provides a secure payment processing system for your e-commerce business. It supports credit and debit cards, PayPal, Apple Pay, and more. And, along with managing your transactions, refunds, and chargebacks, it also allows you to set up recurring payments.
6. Braintree
The Braintree Commerce Cloud integration provides a secure payment processing system that is easy to set up and use and allows SCC merchants to accept both credit card, ApplePay and PayPal payments through Braintree’s payment solution. The integration provides you with access to features like PayPal Credit, Advanced Fraud Tools, Vaulting, Tokenization, Hosted Fields and Multi-Currency Support.
7. Worldpay
Worldpay is a payment integration that offers an all-in-one payment processing service that includes card acquisition, storage, gateway, and risk management. The platform delivers a fast and seamless checkout experience for your customers, enhancing their satisfaction and increasing conversion rates. One of the key benefits of Worldpay’s SCC integration is its modular framework, which enables businesses to quickly and effectively launch in new markets. The integration comes pre-integrated with a variety of alternative payment methods, including PayPal, AliPay, and Boleto. Additionally, Worldpay supports over 200 additional payment methods and payment processing for 120 different currencies, making it easy for you to expand your business globally.
8. Afterpay
Afterpay is a payment integration that allows your customers to split their purchases into four interest-free installments. This payment method is particularly popular among millennial and Gen Z shoppers who are looking for a more flexible way to pay. Afterpay is available in several countries, and it can help increase your conversion rates and average order value. With Afterpay, you get paid upfront, and they handle the risk of customer default.
9. Klarna
Klarna’s integration with Salesforce Commerce Cloud offers several payment options to your customers, including pay later, pay in installments, and pay now. With Klarna, your customers can choose the payment option that suits them best, which can help increase your conversion rates and reduce cart abandonment. Klarna also provides a streamlined checkout experience that can improve your customer satisfaction. Additionally, Klarna takes on the credit and fraud risk, so you don’t have to worry about chargebacks or default payments.
Marketing Integrations
Marketing integrations help you drive growth and maximize customer engagement. Here are the top 5 for you.
1. Salesforce Marketing Cloud
Salesforce Marketing Cloud is a powerful marketing automation tool that helps businesses create and manage personalized customer journeys across multiple channels, including email, social media, SMS, and more. This integration enables you to create dynamic, data-driven campaigns that engage customers at every stage of their journey, improving retention and driving loyalty.
2. Facebook Advertising
This integration allows you to create and manage targeted ad campaigns on the world’s largest social media platform. With this, you can target specific audiences based on their demographics, interests, and behaviors, ensuring that your ads reach the right people at the right time. Facebook Advertising also provides advanced reporting tools, allowing you to track the performance of your campaigns and optimize them for maximum ROI.
3. Instagram Shopping
The SFCC Instagram Shopping integration allows businesses to turn their Instagram profiles into virtual storefronts, so their customers can browse and buy products directly on the platform. It goes a long way in streamlining the shopping experience, by making it more convenient for customers to discover and purchase products, ultimately boosting sales.
4. Salesforce Pardot
Salesforce Pardot is a B2B marketing automation tool that helps businesses generate and nurture leads, track campaign performance, and optimize marketing efforts. This integration provides a suite of powerful tools for creating targeted campaigns that engage prospects and move them through the sales funnel. And, by automating many of the repetitive tasks associated with lead generation and nurturing, Pardot also helps your marketing team save time to focus on creating high-quality content and strategy.
5. Yotpo
Yotpo is a customer review and marketing platform that helps businesses generate more reviews and user-generated content. This integration allows you to easily collect and display customer reviews on your website, improve your online reputation and build trust with potential customers. Additionally, Yotpo provides a suite of marketing tools that help you create targeted campaigns that drive engagement and sales.
Analytics Integrations
Analytics integrations help businesses gain valuable insights into their e-commerce operations, which helps them identify areas for improvement, to drive revenue growth.
1. Salesforce Einstein Analytics
Salesforce Einstein Analytics is a powerful analytics platform that provides businesses with real-time insights into their e-commerce operations. With this integration, you can easily create custom dashboards and reports that provide a holistic view of your sales, marketing, and customer service operations. Additionally, Einstein Analytics provides advanced AI-powered insights that will help you identify trends and predict future outcomes, improving decision-making and driving revenue growth.
2. Google Analytics
Google Analytics integration helps you with a comprehensive view of your website traffic, user behavior, and conversion rates. With this, you can track key metrics such as page views, bounce rates, and conversion rates, and then use this data to optimize your website and marketing campaigns. It also provides powerful reporting tools to enable businesses to measure the ROI of their marketing efforts, so they can identify and work on the areas for improvement.
Shipping & Fulfillment Integrations
Salesforce Commerce Cloud can be integrated with the following shipping platforms to streamline your shipping and logistics operations.
1. ShipStation
ShipStation is a powerful shipping platform that allows businesses to manage their shipping and fulfillment operations from a single, easy-to-use interface. With this integration, you can easily print shipping labels, track packages, and manage orders across multiple sales channels. Additionally, ShipStation provides powerful reporting to enable you to optimize your shipping operations and reduce costs.
2. Shippo
Shippo is a cloud-based shipping software that allows you to choose from multiple shipping partners, by comparing various parameters like shipping rates, estimated time for delivery, and delivery reach. It lets you ship and manage your shipments with all the 3PL partners through a single dashboard and, also provides additional features to enhance the post-purchase experience on your site and improve your order fulfillment efficiency.
Accounting Integrations
Accounting software can speed up your bookkeeping by automating key processes. And when you’re dealing with thousands of individual transactions, automation also helps reduce the chance of human errors. Ensure accurate financial reporting and management with the following 5 integrations.
1. QuickBooks Online
QuickBooks automates several financial processes, such as bookkeeping, invoicing, and payment tracking. This integration allows for seamless transfer of financial data between QuickBooks and Salesforce Commerce Cloud, reducing the need for manual data entry and streamlining financial management. Also, the two systems can be integrated in real-time, which means that any updates made to financial data in QuickBooks are immediately reflected in Salesforce Commerce Cloud, and vice versa.
2. Xero
Xero is an easy-to-use accounting software that can streamline e-commerce accounting processes by automating invoicing, bills, vendors, and bank reconciliations. Its online dashboard and analytics tools keep track of financials, while also helping to stay up-to-date with cash flow. It also allows for invoicing and payments in multiple currencies, making ecommerce bookkeeping simpler.
3. Sage Intacct
Sage Intacct is a cloud-based accounting software that helps businesses improve operational efficiency, manage IT costs, and gain real-time insight into financials. It integrates with existing tools, automates processes, and frees up team resources. It lets you streamline accounts payable and receivable, automate billing processes, track cash management in real-time, consolidate multiple entities in the general ledger, automate order management, and achieve efficient purchasing through structured transactions and approvals.
4. NetSuite
Integrating NetSuite with Salesforce Commerce Cloud can streamline and automate order management, inventory management, customer data synchronization, financial management, reporting and analytics, and overall business processes. It enhances the e-commerce experience, improves operational efficiency, and helps businesses deliver a seamless shopping experience while driving growth.
5. Zoho Books
The ZohoBooks integration with Salesforce Commerce Cloud simplifies data synchronization, enhances financial visibility, improves order and inventory management, provides customer insights, and automates accounting processes. It helps optimize business operations, streamlines workflows, and facilitates informed decision-making.
Tax Compliance Integrations
Managing taxes would have been a complex and time-consuming process for e-commerce businesses, if not Salesforce Commerce Cloud could be integrated with a range of tax solutions to help businesses streamline their tax compliance operations.
1. Avalara
Avalara helps businesses achieve compliance with transactional taxes, like VAT, sales and use, excise, communications, and others across multiple jurisdictions. Their comprehensive, cloud-based solutions are fast, accurate, and easy to use and allow businesses to automate the calculation and reporting of sales taxes, manage exemption certificates, and ensure compliance with tax regulations across the globe. It also provides powerful reporting tools that enable you to analyze your tax compliance data and make informed decisions regarding your tax strategy.
2. TaxJar
TaxJar is a cloud-based platform that automates sales tax compliance across 11,000 jurisdictions, that is the entire sales tax life cycle across all your sales channels — from calculations and nexus tracking to reporting and filing. They make sure that you collect the right sales tax rate on each product sold, and submit filings and remittances on time.
Need Help With Your Salesforce Commerce Cloud Integration?
Considering one or a bunch of integrations to augment your Salesforce Commerce Cloud? While the benefits are undeniable, there can also be multiple risks involved in the process. To avoid potential issues and ensure a seamless integration, it’s best to work with experienced experts, like ETG Digital.
We are a Crest Level Salesforce Partner, headquartered in Plano, Texas. Our dedicated team of 500+ certified Salesforce experts serve the business worldwide from across the globe, i.e. the US, Canada, UK, Australia, UAE and India. Let our comprehensive Salesforce integration service help you achieve a successful integration while eliminating every risk. Trust our team to guide you through the entire process, right from defining requirements, to testing, support and beyond.
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